Confused? Don't feel bad there is a lot to learn here:
American Roast: The lightest of the Medium Roasts. This is where most feel drink ability begins.
City Roast: Developing sugars in the bean.
City + Roast: A little deeper roast, more sugars developed.
Full city Roast: Just starting into the dark roast.
Full City + Roast: Developing the dark smoke flavor.
Vienna Roast. (Light French Roast): Developing the Dark Roast.
French Roast: Deep into the Dark Roast.
Italian Roast: Almost on fire!
Medium Roast: Medium roast coffee is medium brown in color with a non-oily surface. Traditionally, a medium roast is the most preferred type of coffee roast in America. If you prefer a flavorful, traditional cup of coffee you'll enjoy a medium roast.
AKA: City, American, Breakfast
Medium-Dark Roast: Medium-dark roast coffee beans are a rich, dark brown color with a semi-oily surface. This type of roast produces a modest bittersweet aftertaste. If you prefer slight bittersweet notes and deep flavors, you'll enjoy a medium-dark roast.
AKA: Full City
Dark Roast: Dark roast coffee beans are nearly black, oily and produce a noticeable bitterness. The darker the coffee bean, the less acidity will be present in the coffee. If you prefer a heavy mouthfeel and strong flavor, you'll enjoy a dark roast coffee.
AKA: High, Continental, New Orleans, European, Espresso, Viennese, Italian, French